ANISH KAPOOR AND THE JEWISH MUSEUM: MY RED HOMELAND

The 6^th Moscow Biennale of Contemporary Art featured the exposition by Anish Kapoor "My Red Homeland." Over 2,000 people were invited to attend the opening of the exposition the Tolerance Centre. Pasha Vardishvili, the social editor of Interview magazine, wrote that many people would have sold their souls just to be able to attend this private dinner party, organized by the founder of the Jewish Museum Alexander Boroda.

colleagues from a large communication agency were in charge of the presentation on the museum premises. We produced the second one — the private part of the event. This time, our job was not to amaze, provoke or stir guests' emotions. We were expected to create a stylish event, with impeccable service and a classy well-balanced program — an exemplary social function.

We chose the Metropol hotel as the venue for the gala dinner. The location, the facades and the modern interior of the building were in line with the high level of the event. In order to create a connection between the historic image of the hotel with the theme of the event, we designed a few light- and mirror installations. This helped us create futuristic photo and lounge zones. Together with a team of mixologists, we created a cocktail menu to give our event a unique and memorable taste. The famous musician Andrey Makarevich and his band took care of the mood of the event with their program "Yiddish jazz".

The Jewish Museum invited 100 guests to their dinner. Apart from fans of Anish Kapoor's art, art critics, well-known collectors and curators, one could meet a lot of celebrities and modern art lovers: Olga Sviblova, Anton Belov, Fyodor Bondarchuk, Ingeborga Dapkunaite, Vladimir Pozner, Aliona Doletskaya, Kseniya Rappoport, Olga Slutsker, Irina Khakamada, Olga Zakharova, Gor Nakhapetyan.